When it comes to the next generation format war between HD DVD and Blu-ray, it seems everyone has an opinion on what system is best. No surprises for guessing which camp Kaz Hirai, CEO of Sony Computer Entertainment, is routing for. He cites the impact the first two iterations of Playstation had on the take up of both CD-ROM and DVD media, as a harbinger of things to come with PS3 and Blu-ray.
‘The introduction of any new platform bearing the Playstation name has been synonymous with presenting revolutionary ways for consumers to enjoy new content. The PS3 is no different. In addition to the image quality, BD is ideally suited to gaming when it comes to both capacity and transfer rate. We all know that an abundance of capacity will not of any value to creators if there is a limitation on how quickly that data can be accessed and transferred to where it’s needed.
I think it’s clear to everyone in the game industry that Blu-ray delivers on both of these requirements. There’s no doubt in my mind that PS3 will pull its weight and significantly contribute to the adoption of the Blu-ray format.’