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Big move for Sharp

February 22nd, 2006 · No Comments

TV supremo has completed its move from decrepit Manchester and Watford offices into shiny new headquarters based at Stockley Park, near Heathrow. The move unites both the consumer electronics and business products divisions, as well the Company’s fast developing business, under one roof. In addition to the relocation, the Company has announced several senior appointments and fundemental changes to its management structure.

Heading up the Company’s Retail Division, which looks after glamour
products like LCD TVs, home appliances, entertainment equipment and
commercial audio visual systems, will be sales director, Andy Warren,
who has jumped across from Sony. Warren held the position of general
manager, Home Product Group at Sony, and was with the organisation for
15 years.
Within this department, Iain Hunter has been appointed divisional
manager for Commercial Audio Visual Products. Scott Grant takes up the
position of sales manager for Consumer Technology Products.
The Company’s Documents Division, which includes copier/printers and
other business-focused products, continues to be led by commercial
director, Marcus I’Anson. Reporting to Marcus are three divisional heads:
Mark Bulford responsible for direct sales, service and administration,
including national accounts and commercial operations;
David Hills responsible for the Company’s national dealer sales business;
One further position, a departmental head responsible for sales of
Sharp’s EPOS/ECR portfolio, has yet to be filled.
Andrew Lee, formerly head of Solar and Commercial AV Products, has been
promoted to general manager of Sharp’s space-age Solar Division. Sharp
apparently has more than 45 years’ experience in manufacturing solar PV
cells, and has been the worlds’ number one solar manufacturer since
2001. Over a quarter of solar modules installed worldwide are
manufactured by Sharp. The brand has identified solar products as an
upcoming hotspot, and intends to become a market leader.
Mike Parsonage, who joined Sharp in September 2005 as operations
director, will continue to manage the Company’s supply chain and service
functions, as well as the consolidation of Sharp’s UK order processing
The genial Mike Gabriel, formerly head of marketing communications for
Sharp’s consumer products, takes up the position of head of marketing
communications managing all brand communication activities for the UK.
Elsewhere, Sharp is actively recruiting for a marketing director, who
will oversee business planning, product management, e-commerce and
marketing communications.
Paul Molyneux, Sharp’s UK managing director, considers Sharp’s move to
the Greater London area as strategically important to the growth of the
brand. ‘The relocation and reorganisation of our business is vital in
driving the future development of Sharp’s three strategic product areas
of LCD TV, copier/printer solutions and solar systems. The Company is
aiming for double-digit growth over the next three years and will be
developing its business model in support of these core strategic
He adds, ‘Sharp’s key markets are changing rapidly. The organisation
must evolve accordingly, in order to meet the needs of our customers and
partners. The heart of our largest market is based in the South East,
and by being closer to that market, we can be more effective in
developing our brand and our business.
‘We now have an extremely strong management team and clear business
strategy, and we believe this move will provide the platform for
sustained future growth and the revitalisation of our brand in the UK.’
For more, contact:
Jenny Hodge
Communications/PR Manager
020 8734 2134 / 07775 897360
New UK head office address:

Sharp Electronics (UK) Ltd
4 Furzeground Way
Stockley Park
UB11 1EZ

Main tel: 020 8734 2000

Tags: LCD TV · Trade

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