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Freeview kit tops 10 million

March 7th, 2006 · No Comments

10 million DVB products have now been sold in the UK. Launched in October 2002, the free-to-air digital television service can now be found in 6.4 million homes. There’s a sense of the inevitable about Freeview’s sales success – tinged with a pervading sadness about the general povety of its picture quality.
Says Ilse Howling, Freeview General Manager: “We’re very excited to confirm Freeview’s continuing success, proving it to be a compelling and simple route to digital TV. People love Freeview’s simplicity, our great channels and the one-off payment with no subscription charges. With new entertainment channels like E4, More 4, Sky Three, ITV 4 and CITV, and FilmFour on the way, we have broadened our appeal to a wider and younger audience. We have also seen an increase in the range of products available to the consumer with sales of Freeview-enabled Personal Video Recorders (PVRs) and digital TVs rising as the popularity of the service continues to grow.”

Tags: Trade

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