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Toshiba and Canon to launch SED TV 2007

March 9th, 2006 · 2 Comments


Toshiba and its TV partner Canon have announced that they will start the first stage of mass production of SED panels in July 2007 with a full-blown consumer launch at the end of 2007. SED, the Surface-conduction Electron-emitter Display, is a next-generation flat-panel display that Toshiba believes outperforms both plasma and LCD. The company believes that the market for flat-panel TVs is expected to see continued high growth, fuelled by the 2008 Beijing Olympics and from the global shift from analogue to digital broadcasting. In a joint statement, the two brands say: “The launch of SED TVs will be a major industry milestone, a once-in-50-years historical turning point for the TV industry, comparable to the initial introduction of CRT television. The companies will maximize the technology’s characteristics in order to resist commoditization and to establish SED TV as the technology of choice for high-definition, high-image-quality television viewing.”

Tags: LCD TV · Plasma · Trade

2 responses so far ↓

  • 1 SED TV // Apr 22, 2006 at 4:36 am

    What is the expected pricing on the SED TV? Will it be in line with LCD or plasma?

  • 2 Administrator // Apr 22, 2006 at 6:48 pm

    It’s highly unlikely that SED will be able to match either plasma or LCD prices at launch. The technology lacks the economies of scale of the more established flatpanel alternatives, but Toshiba knows it can’t afford to price it’s new toy out of the market. The company has embarked on a high-risk strategy, and it’s banking on SED outperforming both plasma and LCD to help justify any price differences.

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