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Watch out for Apple, warns Arcam boss

March 9th, 2006 · No Comments

Charlie Brennan, the hard-hitting managing director of UK specialist brand Arcam, is warning the AV industry to keep an eye on non-traditional companies intent on taking chunks out of the home entertainment market. Talking at an industry event about the upcoming clash between and , he declared that the traditional business is under siege: “We should watch the relentless march of into our space. Apple has taken ten per cent of the CE market with just one product. I think they will be a significant player and will eventually deliver a media centre product that people will want to use. I think Apple understand the consumer in a way that Microsoft doesn’t – and Apple will soon be joined by the mobile phone operators; Nokia and others can’t wait to sell TV services and music via mobile phones.”
Brennan believes that next generation disc systems will not bring salvation to the CE industry. “I’ve been in the industry thirty years and it is getting more and more ridiculous. You’ve only got to look at what’s happening with the popularity of compressed music. The multi-channel sound market hasn’t actually gathered much interest from consumers and hasn’t grown our market. Recording engineers are still learning about multi-channel music mixes ‘“ many are still five channel ping pong that don’t actually work.” Meridian chairman Bob Stuart agrees: “Sony must still be wondering where iPod came from, and if we’re not careful it’s going to happen all over again.”

Tags: HD DVD and Blu-ray · Hi-fi · Trade

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