Texas Instruments announced at ShoWest, the American cinema expo, that it has deployed 1,195 DLP Cinema projectors worldwide, from manufacturers BARCO, Christie and NEC. The figure is seen as a milestone in the movie industry’s inevitable conversion from film to digital projection.
To date, there are 342 digital projection systems in Europe, 579 in the Americas and 264 in Asia deployed in commercial theatres, screening rooms and post-production houses. Declares TI: “With technical standards set, business models in place, and five major studios committed to providing content, the adoption of digital cinema has progressed rapidly in 2006. DLP Cinema projector deployments have grown 300 percent since March 2005.”
“While the industry focuses on an efficient and timely deployment, TI continues to focus on the compliance of systems, as well as ensuring future compliance, through close collaboration with customers and server manufacturers Dolby, Doremi, GDC, Kodak, NEC and QuVIS.”
In recent months, a record 32,000 digital cinema system conversions have been announced for North America, including:
4,000 Christie CP2000 DLP Cinema projectors will be deployed in the US and Canada; Carmike has signed on for 2,300. UltraStar was the first theatre chain to convert entirely to digital, with 102 DLP Cinema projectors now installed.
National CineMedia, the joint venture owned by Regal Entertainment Group, AMC Entertainment Inc. and Cinemark USA, are preparing a digital cinema plan for the volume purchase of 13,000 systems.
Technicolor has announced a deployment of up to 15,000 digital cinema systems over 10 years, with Century Theaters signed on as the first exhibitor.
So what is ShoWest?
ShoWest is the largest annual convention for the motion picture industry. It runs from March 13 – 16, in Las vegas, and is the only international gathering devoted exclusively to the movie business, with delegates from more than 50 different countries in attendance each year.
Visitors to this year’s ShoWest can see: a salute to the $100 Million Films of 2005: a digital screening of Lions Gate Entertainment’s Akeelah and the Bee: a digital screening of Walt Disney Pictures’ Cars, a Pixar Animation Studios Film, followed by a party hosted by Disney and Pixar and featuring NASCAR driver Tony Raines, plus Digital Cinema : The Past, Present and Future (a look at where digital cinema has come from, the current state of the art, and what to expect in the future) and finally a digital screening of DreamWorks Animation’s Over the Hedge.