BT has announced that its national next generation TV service will be called BT Vision. The service, combining digital terrestrial TV with on-demand film, TV and music programming, as well as interactive services will be launched in the Autumn. BT Broadband customers who want to be first in line for the groundbreaking service can register their interest at www.bt.com/btvision.
The telco has signed content deal for the new service with TV production company Endemol to license programming and develop interactive programmes for BT Vision. The company also recently signed a deal with Cartoon Network to license its most popular programming such as the Powerpuff Girls and Dexter’s Laboratory.
Other partners include BBC Worldwide, Paramount and Warner Music Group and National Geographic Channel.
BT says the service will be a world-first, combining access to digital-terrestrial channels through the aerial with broadband-powered video on demand. This combination will be delivered on a software platform powered by Microsoft and through a set-top PVR, capable of recording 80 hours of TV, made by Philips. There will be no mandatory monthly subscription.
BT Vision will be enabled by the BT Hub, the device which is at the heart of BT’s strategy for the converged home. The hub will also allow wireless networking for the family’s PCs and laptops and up to five different calls to be made at the same time using voice over internet technology. Dan Marks, chief executive of TV Services, said: “Our choice of the name BT Vision encapsulates the qualities needed to make this offering successful and underpins how important our next generation TV will be in the converged world.”