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Hotels – next generation showrooms!

March 28th, 2006 · No Comments

asahi.com – Flat-panel TV makers take aim at exclusive hotels

Brand building is everything to the hyper competitive Japanese TV companies. As new hotels are constructed and old ones refurbished, the major flatscreen vendors are engaged in tough bidding wars for what’s increasingly seen as prime promotional real estate. Somehow, we can’t quite imagine the same ferocious battles being fought over bedroom space in Blighty’s Travelodges…

Tags: LCD TV · Trade

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