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Game over for Xbox 360 in Japan

April 5th, 2006 · No Comments

xbox 360 billboard Tokyo

Why Xbox 360’s Not Playing Well in Japan

Team zombie was visiting Japan when Microsoft rolled out the last December. Despite lots of pretty girls hawking pamphlets and shop barkers promising special deals, interest seemed remarkably low on its first day of sale. While the machines couldn’t be had for love nor money in the UK, piles of Premiums went untouched in Tokyo. And things aren’t getting any better, it seems.
According to a report in Business Week (follow the link, above), compiled by industry research firm Enterbrain, the tally of Micorsoft consoles sold in Nippon is barely 130,000 units. That’s not far off what the first Xbox sold over its Japanese launch weekend. This failure to ignite interest is now causing serious problems, as local games start to dry up. No one wants to develop for a machine with no audience. While the machine continues to attract heavy AV interest in the UK, primarily because of its HD video output, this characteristic means little to the Japanese buyer, who has had high definition of one sort or another for years. They prefer to play with virtual dogs on the Nintendo DS.
Can the brand stagger back from the dead, or will buyers get even less interested as the launch dates for its rivals, both local heroes, edges closer?

Tags: Video games

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