Right now there are approximately 10 million broadband households worldwide. By 2010 it should reach 70 million. There will also be about 945 million mobile phone subscribers this year and by 2009 this will grow to 1.5 billion. The industry is projecting a 10X growth in IP-enabled consumer electronics products. Suddenly, it’s all about the network baby; that living breathing, self-producing, self-healing wonder that puts everyone in touch.
A visit to the CTIA (Cellular Telecommunications and Internet Association) Wireless 2006 Expo, held on April 5, in Las Vegas, confirmed all this and more.
The lastest generation mobiles were impressive with their features and offerings. Nokia’s UMA (Unlicensed Mobile Access) cleverly technology ties your mobile/WiFi phone to your home network. How about the W-CDMA high-speed downlink packet access (HSDPA) phones that let you download music really fast. Think that’s good? Don’t forget the MSN video, YouTube, Google Video, iFilm, Yahoo Video and thousands of other mobile virtual network operations that will include online shows from ESPN, HBO, CBS, MTV and more. The digital lifestyle of tomorrow will be that you’ll have it all on your phone instrument. You won’t have to go home to eat because you can use the unit for micropayments at the local drive-thru. Even Disney got in on the act with the launch of Disney mobile (pictured top).
Personally, I want a mobile that (just) reliably connects to the person I am calling; that lets me talk hands free while driving, because, well, ya gotta talk to friends, OK; that lets me read and respond to email, and that lets me grab the photo/video of a bank robbery that I can sell to the media and make a couple of hundred thousand from…
What I’m not interested in: is putting on earbuds that block out the traffic noise so I can hear Hendrix wail on his guitar; watching TV shows on an itty-bitty poor resolution screen; taking photos and videos of just everything; instant messaging the kids, scanning something (if we want a copy I’ll “borrow” the document, use a copier or take a photo with my camera); having an 8GB HDD (Samsung) because, hey, you can never have too much storage capacity…but I’m not the target market and it’s a good thing because 3G phones and services that beam music and video are going to be big.
You’ll have one connection number you can use for everything – business, education, personalized content you can tap into anytime or anywhere, a feeling of community without even having to be with real people.
Life will be so cool…as long as you can afford the phone bill. By Andy Marken