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Sony and Samsung invest 2 billion dollars to kill plasma

April 11th, 2006 · No Comments

Big Sony LCD

Sony (pictured above, with a super-large LCD screen) and Samsung are prepared to invest  2billion dollars in order to squeeze rival TV technology out of the consumer display market. That’s the cost of their latest joint venture (aka S-LCD) factory, to be built in South Korea. The duo claims that the new plant will manufacture the largest glass panels in the world; it expects to be able to produce eight 46-inch panels or six 55-inch TV panels, from a single motherglass sheet. Their unstated aim is clearly to pile pressure on plasma-based brands who have been claiming the larger screen size market for themselves.
S-LCD says it will produce 50,000 eight generation large screen panels per month. But even this may not be enough to meet booming consumer demand. Sony has confirmed that it’s prepared to buy in additional OEM panels from assorted Taiwanese vendors to meet demand. The practice is not unknown (even Sharp does it). “It all depends on market conditions,” said newly appointed Sony president Ryoji Chubachi.

Tags: High definition TV · LCD TV · Trade

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