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Mixed reaction to US HD DVD launch

April 18th, 2006 · No Comments

HD DVD disc prototype

US trade reaction to the launch of appears to have been mixed. Dismissing some industry analysts who believe consumer awareness about HD DVD is “little to non-existent”, Toshiba’s VP of marketing for Digital Audio and Video, Jodi Sally, declared: “We’ve heard very positive sales reports so far.” The bulk of Toshiba’s stock went to nationwide chain Best Buy (around 800 stores). Other big buyers include 200 Wal-Mart stores and 600 Sears outlets. In all, around 3000 shops shared the initial stock of players and discs.
Predictably, the best selling HD DVD title at launch was Universal’s cult SF hit Serenity. It was followed by The Last Samurai and Phantom of the Opera.
Blockbuster Online, which has added the first slate of HD DVD discs to its catalogue says that it has found that 47 per cent of its surveyed subscribers were “somewhat interested” in high-definition discs. It also revealed that 55 per cent of its respondents had high-definition compatible TVs.

Tags: HD DVD and Blu-ray · High definition TV · Trade

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