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Philips sues Kodak and invents anti-ad zapper

April 19th, 2006 · No Comments

Philips has sued Eastman Kodak, claiming that several Kodak digital cameras infringe on one of its patents for digital imaging, developed in 1980. The Dutch giant says its technology has contributed to compression algorithms used by a variety of consumer electronics products, including DVD, and has been widely licensed by other brands. Kodak has pledged to fight the claim, which was lodged at the U.S. District Court in Delaware.
In related news, Philips is currently trying to patent technology to prevent digital viewers from fast-forwarding through adverts in programmes recorded in a PVR environment. The patent, spotted by Barry Fox writing for New Scientist magazine, could also be used to prevent viewers from changing channels during ad breaks. Quite whether any broadcaster would be prepared to use such flags, knowing how they would irritate viewers, remains to be seen. The good news is that the flags would be delivered via the interactive Multimedia Home Platform, widely used in Europe by digital broadcasters but not the UK, which utilizes an earlier system called MHEG. Our advice to Philips would be to trial it in The Netherlands first. Let us know how you get on, OK?

Tags: Broadcasting · Trade

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