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HD DVD sells out but promotions continue

April 24th, 2006 · No Comments

HD-XA1 Japanese player

Toshiba has confirmed that its high-end $800 HD-XA1 player (pictured above) is only available in “limited distribution” in the US. Although refusing to be drawn on how many it had shipped, no more than a few thousand are thought to have been released. After embarking on a 40-city pre-launch promotional tour, supplies of the $499 HD-A1 player have now all but sold out. A second wave of hardware will follow in due course.
However, limited stock hasn’t slowed Toshiba’s promotional push. Those who buy a player before May 31 will receive a $25 certificate which can be redeemed against the purchase of the King Kong HD DVD, due later this year.
The company has also been running a promotion with the online rental service Netflix. Buyers of the hardware will fnd a Netflix coupon inside the box, offering one free month of DVD and HD DVD rentals.
The HD DVD titles, Apollo 13 and Doom, will reach shops April 25. Jarhead, Cinderella Man and Assault on Precinct 13 will be available May 9. On May 23 Chronicles of Narnia, The Bourne Supremacy, U-571 and Van Helsing are slated. Million Dollar Baby was due to be a launch title, but “encoding issues” have been responsible for its delay.

Tags: HD DVD and Blu-ray · Trade

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