Steve May's entertainment technology joint

avzombie.com header image 2

Even Japanese not ready for analogue TV switch-off

May 8th, 2006 · No Comments

The UK’s planned analogue TV switch-off received its first major media coverage last week, with all the news channels devoting time to the subject. Analogue telly is expected to go dark in 2012. Interestingly, this puts the Brits only one year behind the Japanese, who have a July 24, 2011 switch-off in their diary. But despite that country’s predilection for all things high-tech, awareness seems low and it’s causing consternation in Government circles. A survey by the Ministry of Internal Affairs and Communications discovered that only 9.2 per cent of 4,000 surveyed knew anything about the switch-off.
Even worse, it’s estimated that 90 per cent of the 100 million Japanese TVs currently in use are analogue only. Digital tuner products are only now shipping in volume.
One of the big retail chains in Japan, Bic Camera, believes that at least half of its customers are aware of the impending change; with many believing that just buying a flat panel TV is enough to future proof them. In the Japanese market most plasma TVs now have digital tuners, but cheaper LCD TVs tend to be analogue only. Stand-alone digital tuner boxes are far more expensive in Japan than the UK, around 20,000 Yen. Typically buyers also have to invest in high-gain TV aerials.

Tags: Broadcasting · Trade

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

You must log in to post a comment.