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88 per cent want to keep BBC HD free of fees

May 11th, 2006 · No Comments

family TV

To mark the BBC’s new carriage deal with NTL Telewest, which will make its HD World Cup stream available to both cable and Sky HD viewers, the Beeb has released the results of a survey commissioned to gage public reaction to HD, and provide support for its application to Ofcom for a slice of the spectrum space which will be made available when analogue TV shuts down in the future.
The BBC’s Head of HDTV Seetha Kumar explains: “When it comes to HD, these are early days and it will be a few years before we are able to offer a full hi-def service. That’s because we have a long way to go in terms of production and distribution. But we have interesting audience research which goes to show that already the public is some way ahead of broadcasters when it comes to HD.”
The survey, conducted by GFK NOP, sampled around 1,500 people online. They were asked what they knew and thought about high definition TV.
73 per cent of the sample had heard about HDTV. Unsurprisingly, the figure was higher for men (83 per cent) than women (62 per cent) and digital homes (77 per cent) rather than analogue TV homes (62 per cent).
Of those that were aware of high-def: 87 per cent said they expected the BBC to broadcast in high definition in the future.
93 per cent expected BBC HD broadcasts to be free.
95 per cent expected high definition broadcasts to be available on all platforms – satellite, cable and Freeview.
88 per cent disagreed that high definition viewers should pay a higher licence fee.

Tags: Broadcasting · High definition TV · Trade

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