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Mobile users want music not video services says survey

May 14th, 2006 · No Comments


Wi-fi connectivity and Bluetooth convenience, not video streaming, will drive sales of next generation mobile phones over the next five years, according to a survey by market research firm The Yankee Group.
It predicts that the biggest additional applications for phones will be internet access and music playback, and says more than 30 million users worldwide will swap from dedicated music players to multi-function mobiles before the end of the decade.
By 2010 it expects replacement sales for dedicated music devices will account for only five percent of sales, down from 43 percent in 2006. Although most of the big telcos are investing heavily in portable video technology, only 30 percent of those surveyed said they were interested in watching video on their phone. More likely, users will increasingly subscribe to push-audio services, which will download playlists for a subscription fee, to resident memory, says the survey.
Regardless of how the market develops, says industry analyst Andy Marken, “All these fantastic toys require storage. All market trends hang on memory. An MP3 song takes 1.5MB of storage, photo 2.07MB, MPEG2 video 2,025MB, MPEG 4 video 260MB. And that’s just the beginning. The more we digitize the more storage space we demand. The great thing is, everyone has a storage answer…flash, hard drive, optical. Flash, in particular, rocks!
“It’s rugged and requires almost no power. Content just sort of sits there on the chip until you want it. You can slip a card in your phone and create or play it for years. You can get them with USB connectors and loops. That’s great for hanging on your keychain or wearing around your neck as really chic jewelry. At the lower capacities (256MB 2GB) flash is also relatively cheap. Want 8GB, 12GB, 50GB, 1TB? You’re talking serious jewelry.”

Tags: Broadcasting · Trade

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