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World Cup soccer vs porn in battle for DMB viewers

May 16th, 2006 · No Comments

DMB service

World Cup soccer is being pitched against porn in the battle to win the eyes of viewers in Korea. The country, which is currently the most advanced market for Digital Multimedia Broadcasting (DMB), is seeing an increasingly bitter war develop between the Korea Broadcasting System (KBS), which delivers its video, audio and data service via terrestrial DMB, and rival TU Media, the satellite DMB broadcaster.
Both services offer CD quality sound and DVD-style video, which can be received on DMB enabled mobile phones and in-car units. What makes this tech-clash particularly interesting is that the key attraction of the terrestrial service is coverage, while satellite is countering with legal .
The newly sanctioned adult sat service will run between 10pm and 6 am, for the over 20s.
Currently, terrestrial DMB has more than 600,000 users, with satellite snapping at its heels with over 550,000 subscribers.
The first European DMB service starts in Germany this June, with handsets provided by LG. World Cup coverage is seen as the key to drive interest. The UK’s first DMB service begins this Summer. Other European territories will follow.

Tags: Broadcasting · Trade

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