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Hitachi and Panasonic pledge 80 billion yen to boost LCD TV

June 1st, 2006 · No Comments

Hitachi and Matsushita Electric Industrial (parent of Panasonic) will join forces to build an processing factory in the Czech Republic, to better compete with rival Sharp, itself a global leader in LCD technology.
The operation is expected to begin in March 2008. The companies will also triple the output of their joint Japanese production venture, IPS Alpha Technology Ltd., in association with partner Toshiba. At present, the Japanese factory, in Mobara, Chiba Prefecture, has an annual capacity of 1.6 million 32 inch LCD panels. By March 2008, this will have rocketed to 5 million units annually.
The total cost of this LCD feeding frenzy is said to be 80 billion yen.
As part of the project, Hitachi currently has a research team touring all key European territories, meeting with retail partners and industry analysts. Wataru Okura, from the Hitachi Research Institute, told that the fact-finding mission was to “better understand the needs of different local markets.” He refused to be drawn on Hitachi’s plans for a European LCD facility.

Tags: High definition TV · LCD TV · Trade

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