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Warner dives deep into digital download market

June 1st, 2006 · No Comments

Hollywood major Warner is stepping up its online distribution activity. It will now offer both its TV archive and film portfolio for sale via download partner CinemaNow. The company was an early pioneer of online TV streaming, although this marks a first for TV show sales. Episodes of and Dukes of Hazard will sell for 1.99 dollars each. The company previously announced that it will trial movie sales via BitTorrent.
From June 6, first-run films will be made available day and date with their DVD release, beginning with the Harrison Ford thriller Firewall. Buyers will also be able to choose from current catalogue titles such as the features, 2001: A Space Odyssey and the Matrix trilogy.
Downloaded content can be viewed on up to three portable devices. While a backup copy can be burnt to disc, it cannot be spun on a living room DVD player.
Studios currently insist on this restriction, in order to protect the revenue from conventional DVD sales. It’s seen as vital in keeping the financial support of big disc buyers such as Wal-Mart and rental outlet Blockbuster.

Tags: Internet and networking · Trade

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