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Sony promises big bang for Blu-ray

June 7th, 2006 · No Comments

Sony promises to bring Blu-ray to market with a bang. Sony America’s product marketing VP Jeff Goldstein, says that his company is determined to implement the full HD experience across multiple product lines. “We don’t want them to get another underwhelming format introduction,” he said pointedly at the BD launch bash, clearly sniping at Toshiba’s staggered roll-out of HD DVD, before confirming that initial supplies of the player will be limited to Sony centres.
The soon to be launched BDP-S1 Blu-ray Disc player will come with an assortment of image improvement technologies above those already widely publicised. In addition to its 1080p playback of BD software and upscaling of standard definition DVD to 1080i, so-called Sony’s Cinema 2 picture processing comes with three modes that automatically adjust colour saturation, contrast and brightness, depending on the ambient lighting condition in the viewing room.
Sony BD movie advocate (and president of Sony Pictures Home Entertainment worldwide) Ben Feingold says “Blu-ray is technology that will drive PC sales, consumer electronic sales and movie sales.”
The home video launch of Underworld Evolution will feature TV spots promoting the Blu-ray edition. The first titles will debut June 20. “We need to upgrade the viewing experience in the home, and that’s what Blu-ray is about,” declared Feingold.

Tags: HD DVD and Blu-ray · High definition TV · Trade

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