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Sony 1080p up-scaler makes BRAVIA debut

June 13th, 2006 · No Comments

KDS-R70XBR2 SXRD TV
Sony has announced the first screens to utilise its radical new DRC-MFv2.5 picture enhancing technology, able to deliver a 1080p picture from any video source.
DRC-MFv2.5 comes as part of the new BRAVIA Engine Pro video processing system, to be used on both the brand’s new XBR3-series s and its larger SXRD projection TVs.
“Our BRAVIA LCD HDTV’s offer superior picture quality and unlock the power of the high-definition experience with more than five times the number of pixels compared to enhanced-definition plasma televisions. Paired with our forthcoming Blu-ray Disc player, consumers will see a level of high-definition video unmatched in the home theater,” says Randy Waynick, senior vice president of the Sony Electronics’ Home Products Division.
The LCD screens go on sale in the US this Summer.
The SXRD projection screens which use DRC-MFv2.5 are the 70-inch KDS-R70XBR2 (pictured above) and 60-inch KDS-R60XBR2.
Sony has been unable to confirm if the technology is included in the X-series BRAVIAs due in the UK later this year.

Tags: High definition TV · LCD TV · Trade

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