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Value falls out of big brand names

June 20th, 2006 · No Comments

Study Finds Brand Names Less Important When Buying Electronics

Brand names are less important than they used to be when it comes to making a purchasing decision. So says the Customer Focus 2006: Home Electronics study by marketing services provider Vertis. According to this report (click link above) just 29 percent of adults rate brand names as significant after price, compared with 40 percent in 2004. Women are also now heavily involved in tech buying buying decisions. 91 percent of women between 35 to 49 claim to be the main (or equal) purchasers of home electronics in the home.

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