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THX announces new product category

June 22nd, 2006 · No Comments

has announced a new product category for its ongoing certification program: Integrated systems (aka home-theatre-in-a-box products). The first system to get this new THX branding is the HT-S990THX, a 7.1-channel speaker/receiver system from Onkyo.
THX says that it worked closely with Onkyo to develop the category.
“The THX Certified Integrated Home Theater specification provides CE manufacturers a means to bring more affordable, high quality audio to the masses,” said Robert Hewitt, vice president of sales at THX.
“For years, THX has defined quality and performance in high-end home entertainment. Now, with the THX Integrated System specification and the Onkyo HT-S990THX, we are introducing a new category of home theater systems, one that bridges the gap between lower-priced HTiB products and premium home theater systems.”
According to THX, Onkyo’s HT-S990THX meets all THX requirements for output, noise, cross talk and Distortion, can play at THX reference levels, and features Boundary Gain Control (BGC) to help adjust bass response in smaller rooms.
Post processing includes all the usual THX listening modes: THX Cinema2, THX Music and THX Games. The company believes that the new category will “appeal to a wide range of home entertainment enthusiasts, from movie and music buffs to video gamers,” and will “attract consumers who have recently purchased a high definition television, users of MP3 players who want to take their tunes beyond their headsets, and gamers looking to take advantage of multi-channel soundtracks on next-generation consoles.”

Tags: Home cinema · Trade

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