Steve May's entertainment technology joint

avzombie.com header image 2

Panasonic promotes Blu-ray as a 1080p system package

June 25th, 2006 · No Comments

Panasonic Blu-ray DMP-BD10

Panasonic says it will take a “decisive lead” with by bundling its player as part of a 1080p promotional package with upcoming plasma screens and digital amp this September, rather than promoting the unit as a standalone purchase. The same “bundling” strategy is almost certain to be adopted in the UK, when Panasonic announces its UK plans for Blu-ray at this year’s IFA show (Berlin, 1-6 September).
The brand’s Blu-ray “entertainment package” will comprise its debut DMP-BD10 Blu-ray player, pictured above, (1,300 dollars if you really want to go it alone), 100w x 7 SA-XR700 HDMI receiver and a 5.1-channel surround sound SB-TP1000 speaker package.
This will be sold along with the company’s 65-inch 1080p plasma screen. The company hasn’t yet decided on an all in one package price.
“Panasonic is making a meaningful transition away from offering stand-alone home entertainment products and toward providing complete home entertainment solutions,” proclaimed John Iacoviello, Panasonic product and marketing senior VP, in announcing the approach.
He added “more and more consumers are baffled by the range of choices they are being presented and the difficulty in connecting their video and audio components into a smoothly functioning home theater”
The DMP-BD10 Blu-ray player sports Panasonic’s proprietary Pixel Precision for High Definition (P4HD) pixel-by-pixel processing system and a 296MHz/14-bit DAC, which claims to offer 4.4 trillion colors and 16,384 levels of gradation.
The unit is unusual in that it also features what Panasonic is describing as a “virtual battery”, used to isolate signal noise.

Tags: HD DVD and Blu-ray · Plasma · Trade

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

You must log in to post a comment.