SED, Toshiba’s revolutionary alternative to plasma and LCD, will never come to market. So says Philips’ head of Product Marketing and Strategy for flat TV, Danny Tack (pictured): “Too many PDP factories have been built, too much money has been invested,” he says. “And even more has been invested in LCD. Every new factory is five football fields bigger again…the whole industry is behind LCD. I’ve not seen or heard that anyone’s putting that much money behind SED.”
Tack admits though that there’s nothing wrong with the concept behind the new system. “Put the same content on plasma, LCD and SED next to each other, and I would think SED will give the best performance. It’s a great technology, but there have been many good technologies that have never survived.”
The full interview with Danny Tack, covering both the LCD and plasma issues of today, plus his predictions for OLED and HDTV generally, will appear in Home Cinema Choice issue 132, on sale July 6.
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3 responses so far ↓
1 Philips says SED TV will never go on sale-- SED TV Reviews // Jun 27, 2006 at 3:17 pm
[...] According to Philips’ head of Product Marketing and Strategy for flat TV, Danny Tack, SED televisions will never go on sale. This does seem to contradict recent SED TV announcements by both Tosiba and Canon (see posts below) which indicate they’re preparing for full scale SED TV production. See story here: http://avzombie.com/blog/2006/06/25/sed-will-never-go-on-sale-says-philips/trackback/ [...]
2 dvbit // Jul 3, 2006 at 9:12 pm
Seems like an Aesopus fable dealing with a fox and a grape on a tree that was to high on a tree for her: the fox said it wasn’t that tasty….
He’s right however alas about doomed technologies.
3 amp // Aug 10, 2006 at 4:02 pm
Predictions about future technology from industry leaders is not always on target. For instance “640K of memory is all you will ever need” was attributed to Bill Gates.
Both plasma and LCD TV have limitations that seem to be well addressed by SED and it appears to not only be real but very close to release. Within the limitations of picture of TV http://www.dlmag.com/video.php?type=flash&fileid=CES2006-Canon-SED-Demo-480-h264384K_Stream is very interesting to look at.
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