SED, Toshiba’s revolutionary alternative to plasma and LCD, will never come to market. So says Philips’ head of Product Marketing and Strategy for flat TV, Danny Tack (pictured): “Too many PDP factories have been built, too much money has been invested,” he says. “And even more has been invested in LCD. Every new factory is five football fields bigger again…the whole industry is behind LCD. I’ve not seen or heard that anyone’s putting that much money behind SED.”
Tack admits though that there’s nothing wrong with the concept behind the new system. “Put the same content on plasma, LCD and SED next to each other, and I would think SED will give the best performance. It’s a great technology, but there have been many good technologies that have never survived.”
The full interview with Danny Tack, covering both the LCD and plasma issues of today, plus his predictions for OLED and HDTV generally, will appear in Home Cinema Choice issue 132, on sale July 6.