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LG and Samsung locked in leisure screen battle

July 2nd, 2006 · No Comments

Arch rivals LG and Samsung are locked in a fascinating battle to monopolize the high-end hotel and leisure industry TV markets.
LG is currently ahead of on prestige points, having recently signed a deal to supply 424 and TVs to the Ritz Carlton in Moscow. When the hotel opens in Red Square, two LG 60 inch screens will also dominate the foyer.
The brand has also sold an additional 180 LCD TVs to the Dubia hotel Burj Al Arab, with 700 more to ship.
Samsung is retaliating by cornering the luxury cruise market. In May the Corporation installed 2,000 LCD TVs on the gigantic new Freedom of the Seas liner. It has also inked a deal to supply an additional 5,000 LCD TV to Freedom’s two sister ships when they enter service over the next two years.
The Korean giants are now squaring up to compete for the contract to supply the Burj Dubai skyscraper. At 150 stories this hotel contract is both lucrative and prestigious. The bidding begins in earnest in 2007.

Tags: LCD TV · Plasma · Trade

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