Video game research firm DFC Intelligence believes Sony could take a bath with the launch of the PlayStation 3. Its high-price will take the brand from first to third in market share, predicts DFCI president David Cole.
Despite the technical muscle behind the Blu-ray ready PS3, Cole says that alone isn’t enough to take on attractions such as Xbox Live or the Nintendo Wii‘s unique wand controller.
“Sony has done little to justify why its system is worth a premium price for consumers who are not hardcore audio visual consumers,” he says. “Unfortunately, we believe that represents more than 90 percent of the consumers in the marketplace.”
DFC Intelligence is predicting that Sony will only be able to milk early adopters for so long before it’s forced to make drastic cuts for the Christmas 2007 season.
He also doubts if Sony has the breadth of software ready to warrant wide take-up, citing the success of the Nintendo DS against the PSP, which has come through innovative software such as Nintendogs and Prof. Kawashima’s Brain Training.