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HD DVD heavy-hitters promise massive advertising campaign

July 15th, 2006 · No Comments

The biggest names in HD DVD, including Toshiba, Universal Studios, Warner, Paramount, Intel and Microsoft, have announced the formation of a new promotional group. Speaking at the Video Software Dealers Association 2006 conference, the alliance promised a heavy-weight promotional campaign, backed by a 150 million dollar advertising budget.
“We’re adding advertising and marketing muscle to HD DVD to demonstrate our full commitment to bring consumers the best in high-definition entertainment,” said Universal’s home entertainment president Craig Kornblau.

Tags: HD DVD and Blu-ray · Trade

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