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Microsoft restructures to boost its consumer electronics business

July 17th, 2006 · No Comments

In an effort to broaden its reach beyond the desktop and into home entertainment technology, Microsoft has restructured its Windows Digital Media division into two separate units, claiming it just wasn’t flexible enough to to respond to rapid developments in consumer electronics.
One division will continue to support its Windows operating system business and develop for , while the other, dubbed the Consumer Media Technology Group, will focus on iHD interactive applications, DRM (digital rights management), , portable media players and the .
Corporate vice president Amir Majidimehr believes that when it comes to software knowledge, consumer electronic brands just can’t compete. “That’s why Sony is having trouble fighting against Apple and the , because it is not a software company and lacks the knowledge to create a seamless system.”
Majidimehr also believes that Microsoft can significantly help improve on the first generation of HD DVD players, which run on the rival Linux OS. “Linux is not that easy to optimize for consumer electronics, which is why the players take a long time to boot up,” he snipes.

Tags: HD DVD and Blu-ray · Internet and networking · Trade

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