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Fox boss declares Blu-ray the obvious choice

August 1st, 2006 · 1 Comment

When you’re engaged in a format war to establish a replacement for DVD, it pays to have some major players on your side. And they don’t come much bigger than Mike Dunn, the worldwide president of 20th Century Fox Home Entertainment.
Dunn is a vociferous supporter of and in a recent interview with trade paper Home media Retailing he leaves no one in any doubt why he thinks BD will blast past . “Come the late fourth quarter, starting in November, Blu-ray is going to be showing huge numbers,” he declares.
“The early adopter is going Blu-ray, and I think it will be readily apparent to that crucial second tier of consumers that Blu-ray is the obvious choice. It really is an easy argument to make. Right from the start, Blu-ray is going to be in consoles, computers and video games. You’ve got 170 companies involved, many of which are among the most trusted consumer brands, along with every major motion picture company but one. The penetration of Blu-ray is going to be in the millions of households by early 2007, compared to less than 100,000 households for HD DVD.”
He adds: “Blu-ray will penetrate faster than DVD did, going from zero to 10 million households like a rocket. Once the delta between the two formats begins to widen like that early on, it becomes a Blu-ray no-brainer for the consumer.”
Interestingly, Dunn is less bullish about the growing video download market, believing it to be in its infancy: “I think packaged media is pretty safe for the next 10 years,” he concludes.

Tags: HD DVD and Blu-ray · High definition TV · Trade

1 response so far ↓

  • 1 stephen bowler // Aug 1, 2006 at 4:26 pm

    I bet he said the very same thing about Betamax video tapes.

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