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InFocus slashes prices as pressure mounts

August 2nd, 2006 · No Comments

InFocus IN76
The big picture is not looking that clear at InFocus. The projection specialist posted a net loss of 12.8 million dollars for its second quarter, although this was an improvement over the 19.6 million dollar loss reported for the same period last year.
Both the selling price and the volume of projectors shipped was said to be down. Kyle Ranson, the brand’s president and CEO stated: “While I am disappointed in our financial results for the quarter, many of our restructuring activities have been successful, preserving cash, reducing our cost structure, introducing several new products and launching a new brand campaign. However, our revenues and gross margins are not at the level we had anticipated.”
In response to the tough trading conditions, the brand has slashed the prices of its current range.
With immediate effect the entry-level IN76 (pictured) will sell for 1,499 UK pounds (down from 1,699), the IN74 will sell for 999 pounds (formerly 1,299), and the IN72 649 pounds (formerly 899).
All three models include the latest Texas Instruments enhanced-definition DLP and use Pixelworks 10-bit DNX video processing for higher brightness and better contrast. All are calibrated to D65 colour standards.

Tags: Home cinema · Trade

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