The news that the giant video games event E3 is to be, if not scrapped, then at least seriously downsized in 2007, shocked many.
But it follows a well-trod path of boom and bust for super-sized trade Expos. Anyone remember Comdex?
The question now must be: how long before the annual CES extravaganza (pictured above) goes pop too? For most CES attendees (and the exhibitors who see mountains of cash eaten up by the event), a downsizing can’t come soon enough.
The gigantic consumer electronics show is now so huge it’s virtually impossible to traverse and its 120,000 visitors routinely bring a week-long grid-lock to Las Vegas.
E3’s organizers, the Entertainment Software Association (ESA), claim that its 2007 event will remain in Los Angeles, but will shrink from 60,000 attendees to just 10,000. That’s barely a cocktail party by CES standards. One suggestion is that E3 2007 show is centered on the legendary Grumman’s Chinese Theater.
Perhaps if the CES follows, they could squeeze it into the Star Trek experience at the LV Hilton? Then visitors could just beam themselves in and out.