Toshiba says that the HD DVD player population is now in the “tens of thousands.” Claiming that take-up is higher than with the introduction of DVD over the same time period in 1997, Warner Home Video’s Steve Nickerson believes that Hollywood Studios can now build an HD DVD software business around the owners of consumer electronics products alone, without factoring in additional sales to users of compatible PC or games equipment.
It’s precited that there will be upwards of 150 HD DVD titles available by the end of the year. The lions share of these will come from Warner and Universal.
While Toshiba has yet to release actual hardware sales figures, its VP of digital and AV marketing Jodi Sally says that the cheaper of the two players, the HD-A1, is outselling the higher-specification HD-XA1 by 5 to 1. This is largely due to the wider availability of the cheaper machine.
Perhaps more gratifying than the sales figures alone is the growing user feedback, which shows the appreciation of the benefits of the format exceeding expectations. This is encouraging studios to push ahead with plans to implement more sophisticated interactive HD DVD projects for 2007.