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Dell opens first bricks and mortar store

August 13th, 2006 · No Comments

Michael Dell
Never says never! Michael Dell (pictured) has opened his first retail outlet in the US. The first Dell Direct Store features not only laptops and PCs, but also Dell-branded s and players. Customers however cannot walk in and buy product from the store, as it has no inventory.
Instead they must place an order online for delivery and await delivery. The idea, according to Dell, is that potential customers can see first-hand what they might be purchasing online. A second US store is planned for later this year.

Tags: LCD TV · Miscellaneous items · Trade

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