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IFA a strategic milestone for Euro Blu-ray, says Panasonic

August 30th, 2006 · No Comments

Over the next few days, the Berlin IFA show, where the Disc Association has a joint industry stand, will be the focus of news regarding the European launch of Blu-ray. Explains Peter Weber, Manager Marketing Communications at Panasonic Europe: “The timing could not be better. The show coincides with the beginning of the buying season, which this year will see the European roll-out of Blu-ray Disc hardware from numerous consumer equipment manufacturers. With over 6900 journalists attending, IFA offers a better press showcase than any other exhibition in the world.”
Webber believes the show will be seen as a strategic milestone in Blu-ray’s evolution. “Blu-ray Disc is here now, and from IFA on it will revolutionize the TV viewing experience in Europe. Hollywood will bring HD packaged content, the consumer electronics products are there and home-made HD content can be recorded and burned to discs with Blu-ray Disc Drives.”

Tags: HD DVD and Blu-ray · Trade

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