DSG international, owners of Currys.digital and Dixons, is launching a national customer support service, aimed at helping anyone with a digital technology query.
Called The TechGuys, the move is clearly based on the Geek Squad support network introduced this year by comparable US CE retail chain Best Buy. The venture is expected to create around 2000 new jobs and extensively widens the remit of DSGi’s existing after sales support operation; it also makes use of the company’s huge technical database and spare-parts vault.
Says John Clare, Group Chief Executive of DSG international: “As the UK gears up for one of the most important technological transitions in 100 years, for which the majority of consumers are not prepared, we’re creating a national support operation to help customers navigate their way around the digital universe. The forthcoming national digital switchover programme, combined with the rapid development of digital technology, will have a huge effect on every home in the UK and create an unparalleled level of demand for expert technical advice.”
He predicts tht “domestic technical support will become as commonplace, if not more so, as visits from plumbers and electricians.”
Clare says that the market for digital support services is worth 1billion pounds in the UK alone, and that could double within 5 years
DSGi says that from today, it has the capability to make 16,000 home visits per week, and offer phone support 24/7.
According to new research carried out by DSGi, eight out of 10 UK adults (79 percent) routinely need help with everyday technology tasks, yet 43 percent have had to wait more than a week for essential technical support from local suppliers. Apparently more than two thirds of us (67 percent) have thrown away consumer electronic items in frustration without any attempt to repair them