One in four people do not know what common technology terms like Mega Pixel, LCD, or HDTV mean, according to new research by Marks & Spencer. And, almost four out of every ten people who own at least one electronic device cannot operate their gadget above the basic level.
The high-street store, best known for women’s clothes and food retailing, moves into consumer electronics from September 13. 13 of its stores will offer a range of DVD players, LCD TVs and other electricals. Significantly, 60 per cent of consumers do not enjoy shopping for electronic products. The lack of helpful, or overly pushy in-store staff, complicated instruction manuals or too many buttons and functions are seen as reasons for this. As a result, M&S has re-written the instruction manuals to make them more user-friendly and repackaged all of its technology products, to make them more appealing.
The store will offer a range of products, from 15-inch LCD TVs with built-in DVD player from 299 UK pounds, to a 40-inch Sony HD Ready LCD screen (model 40S2010U) for 1,499 pounds.