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HD DVD and Blu-ray squeezed out of retail by DVD

September 25th, 2006 · No Comments

With a full slate of blockbuster DVD releases planned for the autumn season, US retailers say that they will be hard pressed to justify prime shelf space for and titles, and are taking a conservative view to ordering.
Virgin buyer Chris Anstey told trade magazine Home Media Retailing “High-definition has great potential, but the format isn’t going to be huge at first, so the orders will be conservative until we see a strong customer response.”
Market leader Blockbuster says it will concentrate on offering both Blu-ray and HD DVD through its online operation, rather than in store. A strategy liked to be reflected by many.
Perhaps the revelation of a patent application by two Warner engineers to make a triple-format disc able to store both Blu-ray and HD-DVD versions of a high-def movie, along with a DVD alternative, will ultimately help ease the retail squeeze? The technology, dubbed ‘multi-layer dual optical disc,’ would store the two HD formats on one side of a disc, with the standard definition version on the flipside, and is a revision of a patent application first seen in 2005.
The rival HD formats share 405nm blue-laser technology to read discs, but advantageously locate data at different levels. BD data is written at 0.1mm from the surface while HD-DVD is written at just 0.6mm.

Tags: HD DVD and Blu-ray · Trade

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