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Superman Versus the pirates

October 5th, 2006 · No Comments

In an effort to curb lost revenue to piracy, Warner has released Superman Returns in China two months earlier than anywhere else in the world. The move from CAV Warner Home Entertainment (a joint venture between Warner China Audio Video)   has specifically put copies of the film into retail outlets known to supply pirate DVDs. The Mandarin-language version of the blockbuster will be available in two formats, at rock-bottom prices. A single-disc Superman Returns is expected to sell for just 14 yuan (about a quid), while the two-disc special edition is available for 22 yuan. Explains Mark Horak, of Warner’s Asia Pacific operation, “Piracy is a big problem in China, as it is in many markets around the world, and it requires a very specific approach and strategy to fight.”
According to the Motion Picture Association of America, 95 percent of DVDs sold in China are counterfeit.

Tags: DVD · Trade

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