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Warner downgrades its HD disc expectations

October 9th, 2006 · No Comments

Warner Home Video has slashed its sales projections for both and movie discs. The studio, which is supporting both formats, blamed limited availability of Blu-ray players.
Explained Steve Nickerson, Warner’s SVP of market management, by the end of September, US consumers had spent 25 million dollars on the three players from Toshiba and Samsung.
By the end of the year this will have risen to 750 million, with around 150 million on discs. This compares to Warner’s projections of upwards of 2 billion dollars for combined hardware and software sales.

Tags: HD DVD and Blu-ray · Trade

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