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Copyright backlash unlikely for YouTube

October 12th, 2006 · No Comments

Google looks unlikely to face a copyright backlash following its recent acquisition of YouTube.com for 1.65 billion and stock.
Following the deal, Warner Music, Universal Music and Sony BMG all signed up to supply promo content. Google’s previously established relationship with US broadcaster CBS also now extends to YouTube.
Joe Eibert, Warner executive director of online marketing, admits that when unlicensed clips from V for Vendetta went online, the positive buzz they generated went some way to mitigating against the critical reception the film received in the popular press. It would have been “counterproductive” for Warner to take them down, he admitted.
All the major TV networks apparently recognize the impact good word of mouth can have on the site. YouTube gets more visitors than the sites of  ABC, CBS, Fox and NBC combined.

Tags: Broadcasting · Internet and networking · Trade

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