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PS3 launch to jump-start Blu-ray movie market

October 20th, 2006 · No Comments

In an attempt to jump-start the movie market, Sony has announced that the first 500,000 consoles to hit the US market will come bundled with the 50GB BD release of the comedy Talladega Nights: The Ballad of Ricky Bobby, when it ships on 17 November (the movie solo does not go on sale till 12 December). Speaking at a US games event at San Francisco’s Dog Patch Studios, Kazuo Hirai, president and chief executive of SCEA, announced “With the PS3, we have built a product really from the ground up that is going to lay the foundation for the next 10 years in digital entertainment.”
22 games will be available by the end of the year. Sony maintains that it will have shipped six million consoles worldwide by the end of March 2007.
Shipping in December will be a 25 dollar Blu-ray Disc remote control (pictured below); wireless game controllers will sell for 50 dollars each; games are to be priced at 60 dollars.
Proclaims Hirai: “Our line-up of PS3 games is unprecedented in terms of volume, variety and innovation, surpassing any previous competitive launch catalogue and even our own original offerings for other PlayStation platforms.”
Online play, via the PlayStation Network Platform, will allow gamers to play for free.

Tags: HD DVD and Blu-ray · Trade · Video games

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