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Sony says UMD format will stage a comeback

October 31st, 2006 · No Comments

The movie platform, UMD, may be down but it’s not out. So says Peter Dille, SVP of marketing for Sony Computer Entertainment America. Proclaiming UMD the fastest growing platform Sony’s ever had, with more than 20 million users worldwide, he confidently predicts that UMD movies will be coming back to market.
And to get Hollywood back on side, he’s hired Phil Rosenberg as VP of business development to work on Sony’s UMD and PlayStation Network download activities.
Dille admits Sony didn’t do a great job explaining to the Studios who the PSP customer was and what he wanted from the UMD format, first time around. “The PSP consumer doesn’t need an entire library out on retail shelves. And releasing On Golden Pond doesn’t make a lot of sense on PSP. Unfortunately, there were a number of studios that put out content that didn’t make sense to us.”
He denied that Sony was looking to shift to movie downloads for the PSP, declaring that UMD was the way forward.

Tags: Home cinema · Trade · Video games

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