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Blu-ray user base jumps to 400,000+ overnight

November 20th, 2006 · No Comments

The user base jumped predictably this weekend when the went on sale across North America. All eyes will now be on the attachment rate of the 400,000 new owners to BD movie discs, seen as key to accelerating the amount of titles available.
The camp also enjoyed a boost from strong sales of the optional Xbox 360 HD DVD drive. According to Microsoft’s senior program manager Kevin Collins stores are “are struggling to keep up with demand.”

Tags: HD DVD and Blu-ray · Trade · Video games

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