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Blockbuster to begin digital movie download service

November 30th, 2006 · No Comments

Rental king Blockbuster is itching to get into the video movie download market. Speaking at the recent Reuters Media Summit, the company’s chairman and CEO John Antioco said Blockbuster could no longer afford not to be in the download market which he predicted would have a one billion dollar value in three years.
He went on to indicate that the company would begin a download service sometime in 2007. Blockbuster is currently vulnerable to the increasingly aggressive download strategies of its rivals. Even as Antioco spoke, Wal-Mart announced exclusive digital download rights to Superman Returns.
Buyers of the DVD now have an option to also download a digital version from just 1.97 dollars. Downloaders have a choice of three file formats. The retail store says that this is just the first of a range of DVD/digital movie bundles that it will be offering.

Tags: DVD · Internet and networking · Trade

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