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Zune takes second place to iPod

December 1st, 2006 · No Comments

Microsoft found plenty of takers for its Zune multimedia portable, with it comfortably taking second place next to Apple’s dominant iPod in terms of sales. Data from the NPD Group indicates that Zune stole 9 percent of the MP3 device market during its first week on sale.
“We’re on track to meet our internal business projections and confident that Zune will only continue to gain momentum through the holiday season and beyond,” said the product’s marketing director Jason Reindorp. At present Zune is only available in a single configuration. A UK launch is planned for late 2007.

Tags: Hi-fi · Trade

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