According to Time Warner CEO Richard Parson, the adoption of Blu-ray by Sony’s PlayStation 3 will not prove decisive in the next generation format war. Warner currently provides software in both formats, however Parson has been quoted by Reuters as saying that consumers buy the PS3 as a games machine first and foremost. He says the console will not drive a great conversion to Blu-ray movie software.
Meanwhile, HD DVD continues to be the darling of the internet chattering class. According to a study of blog and discussion board posts by trend measurement company Cymfony there were 46 percent more ‘positive discussions’ about HD DVD than Blu-ray.
The operation looked at over 17,000 posts on over 300 blogs and noted HD DVD was the subject of the most positive banter.