Sony US President Stan Glasgow has warned that continued price erosion in the LCD market is damaging the entire consumer electronics industry. Sony, which has invested heavily in the technology with joint venture partner Samsung, has seen the retail value of its LCD screens plummet over the past year. Speaking in San Francisco, he stated that in 2006 the average panel price has dropped by up to 30 percent. The price crash could make it difficult for brands like Sony to invest in new technologies in coming years, he warned.
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