LG has signed a co-promotion deal with video games company Sega. The contract allows LG to promote its upcoming range of Full HD LCD and plasma screens, to be made available in 37-, 42-, 47-, and 55-inch sizes, with HD games content and characters developed by Sega.
“This joint promotion with SEGA will give LG a great opportunity to highlight our advanced 1080p displays ,” said Young Chan Kim, Executive Vice President of Digital Display Global Marketing and Sales of LG Electronics. “Full HD flat-panel HDTVs have the capability of displaying 1080p content, the highest resolution format possible. Our customers demand the highest standards in technology and we will continue to expand our offerings to meet everyone’s needs, from movie buffs to gamers.”